Pushing the envelope and disrupting the industry is kind of their “thing”. When StockX set out to create a “Secret Sneaker Store” in Detroit, location was key. An off the grid inventory space was turned into an underground VIP retail experience.

Pulling inspiration and developing the design based on the concept of “Versus”, a statement representing the dichotomy of StockX as a company. Streetwear and luxury goods, disrupting the system. Catering to a new generation and existing generations simultaneously. All key components in developing this unique pop-up. A diverse collection of one-of-a-kind designer product is perched upon back lit custom shelving calls out to those seeking the exclusive.

A secret back room wrapped in mirrors created the “Instagram” worthy moment the StockX team was searching for.

Acrylic display cubes packed with sneakers blurs the line between utilitarian display and luxury goods
while select streetwear hangs neatly from industrial racks begging to be dismissed. Equal parts hype and obscurity, the space delivers a behind the scenes peek at the brand’s ever-growing, limited-release stock, by appointment only.