rocket mortgage TECHNOLOGY TEAM
The goal of this space was to design a custom and innovative brand inspired workspace for Rocket Mortgage’s Technology Team. An added layer of planning occured as this project was in design development and construction administration phase at the initiation of the pandemic. Each step in planning was carefully evaluated to adapt to the uncertain needs of the team members returning to work.
The process began with a strategic assessment involving interviews, research charrettes, observations, surveys of the team members and their experience with the existing space, focus groups, workshops, completing a pilot space, sensor integration and prototypes. The interior design scope was full-service, including furniture specification and procurement, space planning, 3d modeling and virtual reality.
Through each of these steps the narrative was uncovered that guided this space. A kit of parts was created that contained collaborative areas, hoteling, private offices and focus zones for each team in the space. In entirety, the narrative of Home is Not a Place but a Moment was born. Concepts including Gather, Think, Belong, and Adapt guided the birth of the design principles.
The design was customized to reflect the Rocket Mortgage brand and culture of each team. Team spaces function to support rituals and celebrate accomplishments. A spectrum of flexible and adaptable work settings and spaces were provided to empower team members to choose an experience that aligns within their individual and team work style.
The landscape includes elements to minimize auditory and visual distractions, while also providing opportunity for impactful experiential moments and full-sensory activation.
The space functions as an ecosystem with balance and harmony between homes and neighborhoods, collaborative and focus space, and amenities to support and drive productivity within the team.
Teams share a home - a collection of spaces that support the various ways in which they need to work. This ability to shift both posture and mindset throughout the day promotes change in perspective, movement, and agility. Homes and neighborhoods function seamlessly with cutting edge, integrated, smart, intuitive technology. Workspaces highlight layers of technology which emphasize engagement, connection, and innovation.
All in one place thoughtfully identifies a home for all components of the office space to provide a clean and organized aesthetic backdrop to drive productivity, retain top talent and attract new. Authenticity to the story of Rocket Mortgage is reflected in the space aesthetic with respect for the past and a look towards the future and evolution of the brand.
Clarity in design and execution. Sustainable and meaningful in both form and function. Intentional planning, materiality, and implementation.
One Campus Martius, Detroit
375,000 SQ. FT.
Interior Design | POPHOUSE
Experiential Graphics | POPHOUSE
Architect | ROSSETTI
